Frankel is a recognized expert in the fields of workplace behavior and female empowerment, and the president of Corporate Coaching International. She shows that half of the American workforce is made up of women, and they still earn 76.5 cents to every dollar earned by men.

Executive coach Lois Frankel has spent many years empowering thousands of women to reach their fullest potential. To help women overcome the deeply imbedded character traits they learned as girls and take control of their careers, Frankel describes more than 100 common mistakes that women make during their careers and prescribes numerous ways they can overcome them. By presenting many invaluable tips that can improve women's social and business skills, Frankel creates a guide for women that can help them eliminate self-defeating behaviors from their actions and grow their careers past previous roadblocks.

While she does not advocate adopting male behavior to do so, she does constantly tell readers to "quit bein' a girl"-that is, needing to be liked (and not needing to be liked), working too hard, and avoiding office politics, among other actions. Frankel makes her points by describing a mistake from real life on one page and then giving "coaching tips" on the following.